Choosing the right product to sell on Amazon is crucial. How do you find the next big thing and be one of the first sellers on Amazon before everyone jumps on the bandwagon? How do you find products that are selling well on Amazon that have limited competition? Alternatively, how do you find products that are selling well, but the product’s quality or branding is not up to scratch which you could improve upon and sell it yourself?

If you were able to spot that fidget spinners were going to be the next best thing early on, you could have made a killing in the beginning. Timing plays an important factor, as well as thinking out of the box when trying to come up with ideas of products to source, as well as private label.

JungleScout is an extremely useful research tool to help you find product opportunities to sell on Amazon. Whether you’re already using JungleScout or thinking of using the tool, we have come up with a number of product sourcing strategies using the Web App, which you may find useful.

1. Only FBM Sellers + Poor Reviews

If you find a product with high sales that is only being sold through FBM (Fulfilment by Merchant) not FBA (Fulfilment by Amazon), that has relatively poor reviews relating to the fulfilment process i.e. lengthy delivery times, or poor dispatch packaging, this could be a great opportunity for you to sell it through FBA instead.

A possible reason why the product may have only been sold through FBM, is the product may have once been deemed Hazmat (hazardous materials) by Amazon, and therefore FBA sellers were unable to sell it. This may now have been lifted, so it’s safe to sell it through FBA, or you may just need to fill out Amazon’s Hazmat review if you believe the product is not a dangerous good. Selling through FBA will mean you’re more likely to win the Buy Box from your competitor, as well as being able to charge a premium, resulting in a higher ROI.

Recommended filters to use (remember to also check there are no FBA sellers for the product):

  • Sales
  • Seller (FBM)
  • Rating

Jungle Scout Amazon Product Research 1

2. Strong Demand in Other Marketplaces

A great way to find new product opportunities is to find high demand products in different Amazon marketplaces. For example, if you’re located in the UK, you could use JungleScout to find products which are selling well in the US, that are not listed on Amazon.co.uk. The person selling the item on Amazon may even be the actual manufacturer. You could contact them directly and see if they would be willing to set-up a partnership with you, allowing you to sell their products in your own local marketplace. Many small manufacturers do not have the resources or time to sell in other countries. You could therefore find yourself being the only seller for a really popular product.

JungleScout is compatible on 9 marketplaces, including the US, UK, France, Germany, Spain, Italy, Canada, Mexico and India. This allows you to find popular products in all these marketplaces.

Recommended filters to use:

  • Sales
  • Seller (FBA)
  • Amazon Marketplace (United States, Canada, Germany, Spain, France, India, Italy, Mexico, United Kingdom)

Jungle Scout Amazon Product Research

3. Strong Demand & Poor Product Listing

If you find a product that is selling well but its product listing is poor i.e. the listing has only one product image, or the title is poorly worded or the product description or bullet points are not really selling the product, you could easily improve upon this.

If you sell a similar product and create a winning listing, it will definitely stand out from your competitors, and you’re likely to get more sales.

Get your product photographs taken professionally. Use lifestyle photos and use photos taken from different angles (close-up, top, side). When you create your title, product description, and bullet points, use a tool such as MerchantWords. This will allow you to find keywords relating to the product which you can then include in your listing.

If you have a trademark registered and you have created a website for your product, you can register it for Brand Registry. If approved, Amazon will allow you to create Enhanced brand content (EBC) listings, allowing you to create visually rich content, which stands out.

Recommended filters to use:

  • Sales
  • Listing quality score

Jungle Scout Amazon Product Research

4. Hot Product + Low Competition

Want to find the next hot product before others do? Well, this strategy may just find the next fidget spinner or trending product early on for you. Find a product that has strong sales, with only a few other sellers, and that has limited reviews.

Get in before other sellers spot the trend and you could be onto a winner. Build up your reviews on your listing and your organic ranking, and you will be able to compete, even when the competition eventually hots up.

Recommended filters to use:

  • Sales
  • Reviews
  • Sellers

Jungle Scout Amazon Product Research

5. Strong Demand & Poor Product Reviews

If you find a product with strong sales but has poor product reviews, you could improve it and sell it yourself.

Often sellers think private labelling is just getting your logo printed on a product which you have sourced on a sourcing site such as Alibaba, and selling it on Amazon. While that strategy may have worked years ago, when competition was less fierce, it’s not really going to work today. You really need to source good quality products. Don’t forget to give great importance to branding if you want to build a long-term successful business.

Go through your competitor’s listing, and note down what customers dislike about the product. With this key information, you can then contact your manufactures and try to improve on the product. Remember to always order samples from several factories before placing the order, so that you can then decide on the right one to use.

When you create your product listing, don’t forget to include a chart showing how it compares against your competitors, and what the benefits of buying yours are.

Recommended filters to use:

  • Sales
  • Reviews

Jungle Scout Amazon Product Research

6. High Sales + Small & Lightweight Product

The key to profiting from low margin products is to import as many as you can in a container, so that your costs will be as low as possible per unit.

If you find a product with strong sales that is small in size and lightweight, you could order a container load of the product and get it shipped by sea freight. This way you can compete against other sellers on Amazon and probably undercut their prices (don’t forget to also focus on creating a great listing and branding as well).

Don’t forget to always calculate sea freight, import duties, tax liable and other costs, so you know what your potential profit margins will be. We would always recommend using a freight forwarder and getting an FOB quote so that you don’t get stung for unforeseen fees.

Recommended filters to use:

  • Sales
  • Product Tier (Standard)
  • Weight

Jungle Scout Amazon Product Research

7. High Demand + Large & Heavy Product + High Revenue

We would normally recommend only sourcing standard-size products to sell on Amazon FBA, as oversized products will incur higher FBA fees. Competition with selling oversized products however is much lower.

While heavy oversized products may not be an ideal candidate to sell through FBA, they are perfect to sell through FBM. If you find a product with high demand and revenue and that is heavy and bulky (70lb – 150 lb) it could be a perfect product to sell if you have your own warehouse.

Although it may mean more work as you will have to deal with dispatching your orders as well dealing with potential returns, it could mean higher profit margins, as sellers will normally give oversized products a miss.

Recommended filters to use:

  • Sales
  • Revenue
  • Product Tier (Oversized)
  • Weight
  • Seller (FBM and FBA)

Jungle Scout Amazon Product Research

8. High Margin & Low Turnover

While it’s advantageous to find a product that has a high sales turnover, at the end of the day it all comes down to profit. If you find a high margin product, that sells at least once daily or every other day, it could be a viable product to sell on Amazon.

Higher priced products also mean less competition, as smaller sellers will concentrate on lower priced items.

If you decide to sell a high margin product that falls in the $70-$150 price bracket, concentrate on the product branding and spend time creating a great product listing. If the item is a private label product, ask your manufacture for the product’s packaging template. Find a graphic designer on a site such as 99designs, Fiverr or Upwork, to professionally get your packaging designed, so that it looks premium.

Recommended filters to use:

  • Price
  • Net Profit
  • Sales
  • Product Tier (Standard)

Jungle Scout Amazon Product Research

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